The Dark Side of SEO: Battle to The Top of Search Engine Results
Just like the dark side of the force, the world of SEO has its own dark side. It is known as negative SEO. Angry competitors can draw upon negative SEO tactics to help them win the battle to the top of Google’s search results. Sadly, this is done by making their rival’s website suffer. How can you tell if someone is attempting to attack your site with negative SEO? What exactly is it? Is it a real threat you need to keep your website safe from?